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BRANDING
Bminors
Bminors is a brand for an Indie Music Festival that takes place in Baltimore. Its objective is to celebrate the accomplishments of artists of color, especially during a time full of uncertainty and hate crimes. Within this project, I created my own flexible typographic system to use on various platforms ranging from posters, merchandise, festival passes, social media and more.
Hiragino Kaku Gothic's Japanese alphabet resembled the flowing, rectangular imagery of tape in a cassette. Thus, I referenced it to create my own English set of letters.
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