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 BRANDING 

Bminors

Bminors is a brand for an Indie Music Festival that takes place in Baltimore. Its objective is to celebrate the accomplishments of artists of color, especially during a time full of uncertainty and hate crimes. Within this project, I created my own flexible typographic system to use on various platforms ranging from posters, merchandise, festival passes, social media and more.

title text for bminors
Bminors tagline written on a t-shirt
tote bag with bminors performers names
Bminors posters

Hiragino Kaku Gothic's Japanese alphabet resembled the flowing, rectangular imagery of tape in a cassette. Thus, I referenced it to create my own English set of letters.

Bminor font
Hiragino Kaku alphabet
Bminors instagram story
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